- Who is using your website? Information on who has visited your site. This can include sex, race, age demographics, location, and many other statistics.
- How are viewers reaching your site? The sources of traffic to your site can be invaluable knowledge. How do your viewers find and access you?
- What content is most popular? Analytics can show what content on your site gets the most interaction. This can be due to the content itself, but you may also see patterns in how your content is being organized or presented. This could be affecting engagement and data can be analyzed to help point you towards holes in your design strategies and presentation.
- How does your site stack up to others? Depending on what you are offering, competition might be the most important consideration you face. You need to be able to understand your statistics and compare them to your competition. Your business may not be the same as warfare but “know thy enemy, know thyself” applies to any competition as well.
- Where does your site need attention and how can performance be improved? Seeing where your site is functioning best and where it is lacking will show you where your focus needs to be adjusted.
- Why are users interested in what you offer? This one can be quite complicated, but by compiling data from all aspects of website interaction you can build profiles of what is drawing viewers to your site and why they do or do not return.
- Build knowledge around you use data and learn how to improve their customer experiences and most explicitly their user experience, being able to understand your users, what lead them to you and what you can do to improve that experience is key, you do not want to hurt your viewership, by not understanding them.
- Hence knowing the makeup of your users by age demographic, sex, and location, among other statistics, can be so vital to understanding what you do to foster growth.
- In the age where technology is changing, Knowing which devices your views are using to access your site can be a great way to improve their experience, for example designing mobile-driven sites will add value to your users given that most sales are mobile-driven.
- Using this knowledge that you collect from your site can allow you to build strategies to best grow your audience, retain visitors, and ultimately translate this traffic into revenue. Web analytics can help you know which parts of your website your client like most and how it works for them, this can help you create spontaneous Call To Action for all your digital marketing efforts.
- This knowledge collected can be used to build new sites, create mobile applications or re-engineer what you have for your clients to fully convert this leads to revenue. During web design always make sure that you have your web design company incorporate analytics in all your web and phone applications
If dealing with online sales, subscriptions, services, or any other online commercial trade, your online sales reports show you everything. In any business, seeing your sales figures will help you forecast success and adjust to best facilitate continued growth. With e-Commerce interactions, you can have access to many details about who your customers are. Ecommerce reports will compile mass amounts of useful information into one source so you can easily assess what is working, and also understand what to target and why.
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